EXPLORE MY WORK
From long-form articles to ABM campaigns, executive interviews to thought leadership pieces, I help publishing brands turn complex ideas into content that actually gets read. Below is a curated sample of work spanning these formats. Each piece was chosen to show strategic thinking as much as clear writing: understanding an audience, a goal, and how to hit both. Whether you need a single feature or an ongoing content partner, these samples reflect the range and I bring to every project.
Print & Direct Mail
Five Direct Mail Objections and How to Answer Them
Ways for printers to counter hesitation from marketers.
View article
Direct Mail Revival
Industry trends to make smart investments in the equipment and processes that will drive success.
Cadillac Service Direct Mail Envelopes
Target high-value audience segments with high-impact envelopes.
Thought Leadership
Fight for Our Postal System
How and why to work on solutions for an effective postal service.
View article
The Permanence of Print
Why print endures even as technology rapidly changes.
View article
B2B Content
Variable Data Printing: Must-Have Guide for Direct Mail Marketers
White paper making the case for using personalized mail to improve campaign ROI.
Download PDF
How a Start-Up Home Loan Company Filled Their Sales Pipeline with Direct Mail
Case study detailing partnership with mailing.com and mortgage provider.
Video/Interviews
Meet The Mailers | Quad: Learn First, Test Smarter
Discussion of an innovative approach that can predict winning mail campaigns
View article & video
5 Minute Mail: Logistics are Key Blind Spot for Marketers
Results of Lob's latest survey of marketers and what it means for print professionals.
I'd love to help you work on a content and website strategy that meets your challenges!
Please contact me by email or this form.
