A good white paper solves a problem but avoids making a heavy-handed product pitch. It uses facts, evidence, and thought leadership to make its case, build recognition, and deliver leads.

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In March 2018, I wrote a white paper called "How Personalized Maps Add Value to Your Direct Mail" for locr, a geomarketing vendor based in Braunschweig,Germany. It works with data providers to offer geographic segmentation, as well as highly precise location data, such as exact maps and door-to-door driving instructions, to marketers. I've long been a fan of direct mail that uses variable data printing (VDP) to create customized maps. It's an ingenious way to provide very helpful visual and textual information.

 

I developed a top-of-the-funnel overview, based on my expertise, of how marketers and printers can use geodata to target specific industry verticals, as well as demographic audiences, like millennials.

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In September 2018, I wrote "How to Be a Profitable Envelope Business" for Memjet, a digital inkjet printing vendor. It covers the markets for envelopes in today's marketplace, and how the company's inkjet technology provides opportunities for printers of all sizes to grow their businesses.

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I'd love to help you work on white papers or other long-form content that meets your challenges! More content is listed on my LinkedIn profile.

 

Please contact me by email or this form.

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