I write engaging content for audiences to build trust and credibiliy, and then to drive action.

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Until I add a select portfolio, here's a partial list of my writing, videos, and speaking appearances. PDFs (and recordings of videos) are available for almost all of them.

 

Writer:

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•”Make That Mailbox Moment Memorable” article, Domtar, Fort Mill, SC, Paper Matters magazine, Spring & Summer Edition 2026

•”The Digital Fade” article, Two Sides, Portland, OR, The Page_ newsletter, Spring 2026

•Website content and design reorganization/optimization; newsletter articles, Envelope Manufacturers Association, Alexandria, VA, May 2025-December 2025

•Blog posts, white papers, and ABM content for mailing.com, Phoenix, AZ, November 2017-January 2025

•Articles, Direct Mail Matters blog, and 5 Minute Mail video series, Printing Impressions, Philadelphia, PA, January 2025-present

•"Mission to Modernize" article, PRINTING United Journal, June 2025

•"Direct Mail Trends in 2025" article, Mailing Systems Technology, March 2025

•"Take Your Mail Piece Design to the Next Level" article, Mailing Systems Technology, September 2024

•"How to Market Your Direct Mail Printing to Political Campaigns" article, PRINTING United Journal, March 2024

•"How to Be a Profitable Envelope Business" white paper for Memjet, San Diego, CA, September 2018

•"How to Create: HIGH-RESPONSE ENVELOPES" video for Memjet, San Diego, CA, September 2018

•"Geomarketing" section, "Direct Marketing Guide 2018" for International Postal Corp., Brussels, Belgium, August 2018

•"How Personalized Maps Add Value to Your Direct Mail" white paper for locr, Braunschweig, Germany, March 2018

•"Engaging Envelopes", 12-part vendor-sponsored video series for Target Marketing, Philadelphia, PA, November 2017-January 2018

•Articles for PRINTING United Daily at PRINTING United/SGIA conferences, October 2017-19

•"Who's Mailing What! Confidential" video series (Co-Host with Printing Impressions), 2016-17

•"Who's Mailing What!" video series, 2011-17

•Articles, custom research projects, paid reports, and blog posts for Today @ Target Marketing e-newsletter, 2014-2017; Total Retail Report e-newsletter, 2015-2017; NonProfit PRO 2009-2017

 

 

Event Speaker:

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•"Physical & Digital Mail Come Together", National Postal Forum panel, May 2026

•"Mail’s Place in an Ever-Changing World ", PRINTING United Expo panel, October 2025

•"State of Direct Mail: Business Insights 2026", Lob webinar, San Francisco, CA, February 2026

•"The Nonprofit’s Guide to Engineering Impactful Outreach Despite Postage Increases", VeraData webinar, San Francisco, CA, September 2025

•"Succeeding as a Mailer: How to Improve Efficiency While Cutting Costs", National Postal Forum panel, April 2025

•"Maximizing the Effectiveness of Your Mail While Keeping Costs Down", PRINTING United Expo panel, September 2024

•"Direct Mail Trends & Predictions for 2024", MFSA conference presentation, April 2024

•"Trends in Direct Mail Technology", Lob interview, San Francisco, CA, April 2024

•"Surprising Direct Mail Marketing Statistics with Paul Bobnak", Lob video interview, March 2024

•"Level Up Your Mailbox", PFL.com webinar panel, March 2024

•"The Importance of Hard Copy Mail in Direct Marketing Strategies", PRINTING United Expo panel, October 2023

•"2023 State of Direct Mail Consumer Insights", Lob webinar, July 2023

•"2023 State of Direct Mail", Lob webinar, January 2023

•"Drive Retention & Reactivation Success Using Intelligent Direct Mail", Lob webinar, September 2022

•"Advanced Acquisition Strategies for Intelligent Direct Mail", Lob webinar, August 2022

•"An Interview with Paul Bobnak on Modern Direct Mail Best Practices", Lob interview, August 2022

•"Meet the Mailers" video interview podcast series, Who’s Mailing What! (2021-present)

•Articles, blog posts, videos, social media posts, lead gen content, monthly newsletter, Who’s Mailing What! March 2020-present

•"Omnichannel Marketing Trends in America for 2018 and Beyond" and "What's Working Now in American Direct Mail", sessions for Media Production Days conference, FMP, Dusseldorf, Germany, April 2018

•"15 Proven Ways to Boost Your Direct Mail Response", Suttle-Straus webinar, Waunakee, WI, January 2018

•Target Marketing and Direct Marketing IQ webinars and virtual conference sessions, 2013-2017

•Ricoh Engagement Marketing Executive Symposium, November 2016

•ANRO & HP Open House, West Chester, PA, November 2016

•AWAI Copywriting Bootcamp, Deray Beach, FL, October 2016

•Greater New York Postal Customer Council National PCC Day, September 2015

•Epicomm (now Idealliance) New York Chapter Meeting, September 2015

 

Please contact me by email or this form.

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