ARTICLES & IDEAS
For more than 15 years, I’ve been writing about print, direct mail, marketing, the postal industry and the people who use them. Along the way, I’ve written more than 600 articles, columns, thought-leadership pieces and other content for industry publications, vendors, associations and marketing organizations.
This is a selection of those ideas. Some published, others created for clients, and more than a few that simply reflect questions I think are worth asking. Many pieces are recent. Others have been around for a while. What connects them is the same goal: making complicated industry issues easier to understand and finding the ideas that make marketing more useful, relevant, and effective.
Articles & Ideas
Print & Marketing
The Digital Fade
Consumer affinity for paper communications is shifting spending.
Two Sides/The Page_ · Spring 2026
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The Positive Story of Paper Continues
Innovative pro-paper videos find a new home.
Printing Impressions · January 2026
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Benefits of Outsourcing Print & Mail
Streamline in-house costs by outsourcing
mailing.com · August 2024
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Direct Mail
7 and 3/4 Things You Don't Ever Want to Do in Direct Mail
Common mistakes to avoid in campaigns.
Printing Impressions · July 2025
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Locating the Power of Geomarketing in Direct Mail
Targeting audiences with geographic data.
Printing Impressions · April 2025
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E-Commerce Direct Mail Best Practices & Examples
Review of effective mail for digital startups
Who's Mailing What! · April 2024
Postal & Industry Issues
Postal Rates Are Up Again. Help Your Clients Save
Ideas for optimizing campaigns and postage costs.
Printing Impressions · July 2026
Same USPS Postmark, New Guidance for Printers and Mailers
How to help clients prepare for new guidelines.
Printing Impressions · February 2026
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The Post Office at 250: Still Making Connections
The vital role of the postal service in American life & commerce
Printing Impressions · September 2025
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Marketing & Customer Experience
Help Your Direct Mail Customer Feel Smart
Tips on positioning the recipient of your mailpiece
Printing Impressions · August 2026
Ivim Health: Soft Marketing for Weight Loss
GLP-1 promotes the personal journey of its customers.
Who's Mailing What! · March 2026
Using Scent in Direct Mail to Attract and Win Customers
Appealing to the sense of smell boosts engagement and brand identity.
Printing Impressions · March 2025
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Marketing Strategy & Content
J. Peterman and How to Keep Your Brand Relevant
Strategies for creating & measuring political direct mail.
Printing Impressions · September 2026
The Effectiveness of Political Direct Mail in Winning Campaigns
Strategies for creating & measuring political direct mail.
mailing.com · May 2024
How to Maximize Your Mail for Informed Delivery
Design & strategies with examples for Informed Delivery campaigns.
mailing.com · May 2023
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Direct Mail vs. Email: How the Marketing Channels Differ and Work Together
Taking advantage of the differences between the 2 channels.
mailing.com · November 2020
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Published In:
Printing Impressions · Mailing Systems Technology · Who’s Mailing What! · PRINTING United Journal
Selected Clients & Partners
mailing.com · locr · Memjet · Envelope Manufacturers Association
A comprehensive list of articles is available upon request.
Please contact me by email or this form.
